Olympic Day, established in 1948, is the global celebration of sport and getting active that takes place on 23 June each year to commemorate the day the IOC was founded in 1894 by Pierre de Coubertin. With Paris 2024 taking place in Coubertin’s birthplace, this summer is a special opportunity to demonstrate, once again, the power of the Olympic Games to unite the world in peaceful competition.
This year’s Olympic Day theme, Let’s Move and Celebrate, aims to ignite a collective passion for the Olympic Games Paris 2024 by encouraging people to get active and feel connected through sport.
Launched in collaboration with the World Health Organization (WHO) on Olympic Day 2023, Let’s Move is an ongoing initiative spearheaded by the IOC that invites everyone to make time for movement every day. Last year, it led more than 15 million people to embrace the joy of incorporating 30 minutes of daily physical activity into their lives.
With people more likely to maintain consistent exercise routines when activities are enjoyable and accessible, and research by WHO finding that 81 per cent of adolescents are not active enough for their health, Let’s Move and Celebrate aims to make sport feel more natural, inclusive and fun.
“On this very special Olympic Day, let us celebrate the joy that only sport can give us. Together with all of you, I look forward to the Olympic Games Paris 2024 for an unforgettable celebration of the joy of sport, for a celebration of our shared humanity, for a celebration of peace. Let’s move and celebrate!”, said the IOC President Thomas Bach.