Signifying a “new chapter in its history”, the cheerful and energetic new logo has been launched by the Global Association of International Sports Federations (GAISF) previously known as SportAccord.

The logo, compiled by Barcelona-based designer José Miguel Tortajada Aguilar, is seeking to have a “powerful impact” and to “instantly identify the organisation”.

Its most distinguishing feature is a slanted letter “G” to represent a “global” nature.

“In a world of instant communication there’s more truth than ever in the saying that ‘you never get a second chance to make a first impression’ and I think this really hits the mark,” said GAISF President Patrick Baumann.

“The new brand identity represents the beginning of a new era for GAISF but it is important to remember that the changes in our organisation go beyond the visual to the very heart of our mission.

“I believe GAISF today has a clear sense of purpose and is structured, organised and resourced in a way that makes it even more effective as a service provider to members at a time of great change in the world of sport and beyond.”

The new logo was commissioned following the decision of members at the General Assembly in Aarhus in April to change the name of the organisation from SportAccord to GAISF.

The GAISF council is more impressive than ever with council members on board such as IOC Members Gian Franco Kasper, President of AIOWF and Nenad Lalovic. Others include ARISF President Raffaele Chiulli, IWGA President Jose Perurena and of course AIMS President Stephan Fox.